We create free step-by-step video courses to help Black Experts. See below for our current selection.

The BEB™ Course (Black Expert Blog)


How To Monetize Your Expertise Online From The Ground Up

The BEB™ Course

The BEB™ Course

In part one of The BEB™ Course, we show you how to create a WordPress blog to sell Expert Services using step-by-step videos. So even if you aren’t tech-savvy, you can pull it off. We also show you how to outsource parts you may find difficult.

In part two, we show you how to use our VTC™ Formula (Value + Traffic = Conversion) to show you how to:

  • V = Value · Create (or outsource) content that positions you as the expert people want to hire.
  • T = Traffic · Get eyes on your products and services.
  • C = Conversion · The tools we use to get people to buy services, products, sign-up for an e-mail list, or whatever our desired call to action is..

More of The BEB™ Course

  • Buying Your Domain Name
  • Creating Your WordPress Website
  • Installing Analytics To Measure Marketing Campaigns
  • Best Practices For Expert Blogs
  • Tools For Growing An E-Mail List
  • How To Sell Services and Digital Products
  • How To Create Content That Converts
  • Minimum Viable SEO
  • How To Outsource Content Creation
  • Paid & Unpaid Traffic Generation Strategies
  • How To Be Perceived as a Subject Matter Expert
  • The Ultimate WordPress Plugin Cheat Sheet

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